What To Do About JUUL in Our Schools?



Are our teenagers getting addicted to nicotine in class?


What can parents do about it?


It was brought to my attention today that in at least two middle schools near my Manhattan home, kids are selling JUUL in the school bathroom. This is a major problem! Now, I know what you may be thinking: “Limor, kids have been selling pot and other drugs in school bathrooms for years — why are you so up in arms about it now?” Well, first of all, I would be alarmed if my 13-year-old were smoking in any capacity. But there is a new trend sweeping the country that allows kids to buy drugs and smoke them in class literally at their desks without adults noticing, because it doesn’t give off an odor, and it looks like a USB flash drive. It’s widespread, and it’s scary.


Here’s what’s happening: Something that apparently “blew up” last summer is a trend called JUUL. I’d never heard of it before, and I’m assuming this is new to many of you as well. In this blog, I’ll go over what JUUL is, what the health risks are, and what we can do to stop it. My goal is to start a discussion among parents so that we can all be more knowledgeable and address the problem before it becomes even more rampant. My oldest daughter is 13 and she is the one who brought it to my attention. Raising teenagers today is just insane!


Unfortunately, schools are often limited in what they can do to help out with the problem, but I definitely suggest bringing it up to your school boards and principals. This is not just a “trend” or a “fad” that is going to go away. It’s something that could lead to long-term health problems and more serious drugs with severe consequences.


First off, here’s a brief guide on JUUL that I’ve compiled so we can help our kids by getting to the bottom of this.


What is JUUL?



JUUL is just another form of vaping -- but it’s sleek and trendy. The JUUL vaporizer looks like a USB flash drive, and it charges when plugged into a laptop. It can be filled with marijuana, a homemade concoction, or JUUL “pods,” which are vaporizer products that have more nicotine than any other vaping product. One JUUL pod has the same amount of nicotine as an entire pack of cigarettes! JUUL vaporizers were apparently made for adults who are trying to quit smoking, which might be true, but it’s also interesting to consider the fact that the oils have flavors like mango, creme brulee, and chocolate — pretty kid-friendly options, if you ask me.


JUUL entered the market in 2015 and gained quick popularity over the summer of 2017. Currently, many teenagers say that a majority of their peers own a JUUL device, and they even smoke them in school.


On the company’s website, it states,  “The JUUL Labs’ mission is to eliminate cigarettes by offering existing adult smokers with a true alternative to combustible cigarettes.” It goes on to say, “...smokers who want to switch are looking for something that does not look or feel like a cigarette.” For their part, they do talk about sale to minors, and how they are trying to combat it: “While we are dedicated to our mission of helping adults switch off cigarettes, we are also incredibly focused on combating underage use… Underage use of certain product categories remains